Full Job Description
Position: Digital Content Strategist
Company: Amazon
Location: Lawrence, Kansas
Are you a passionate digital storyteller with a knack for creating compelling content strategies? Do you want to elevate a global brand from the vibrant heart of Lawrence, Kansas? If so, Amazon is seeking a skilled Digital Content Strategist to join our innovative marketing team. We believe that great content can lead to incredible experiences and we're looking for someone who shares that vision.
About Us
Amazon is a global leader in e-commerce and cloud computing, consistently pushing the boundaries of retail and logistics. With a firm commitment to customer satisfaction, we strive to create engaging and meaningful interactions that drive brand loyalty and business growth. Located in the picturesque town of Lawrence, Kansas—a hub of culture and creativity—we offer a dynamic environment where collaboration and innovation thrive.
Role Overview
The Digital Content Strategist will play a crucial role in designing and implementing content strategies that resonate with a diverse audience. You will leverage your expertise to create high-impact content that communicates our brand story, engages customers, and aligns with our marketing goals.
Key Responsibilities
- Develop and execute comprehensive digital content strategies that enhance brand visibility and engagement across various platforms, including social media, websites, and blogs.
- Conduct in-depth market research to identify target audience needs, preferences, and emerging trends to stay ahead of the competition.
- Collaborate with cross-functional teams including design, product development, and marketing to ensure content is aligned with overall brand messaging.
- Utilize SEO best practices to optimize content for search engines, improving organic reach and enhancing user experience.
- Track performance metrics and analyze the effectiveness of content initiatives, adjusting strategies as necessary to achieve business objectives.
- Oversee content creation, from ideation through publishing, ensuring all content adheres to brand guidelines and is of the highest quality.
- Stay up to date with advancements in digital marketing, technology, and content strategies to continuously enhance our approach.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital content strategy, specifically within a corporate or agency environment.
- Proven track record of successful content initiatives that have driven measurable results.
- Expertise in SEO strategies and techniques, with the ability to implement them effectively.
- Exceptional writing and editing skills, with a keen eye for detail.
- Strong analytical skills with proficiency in analytics tools such as Google Analytics, social media insights, and content performance metrics.
- Excellent communication skills, both written and verbal, with the ability to collaborate with diverse teams.
- A passion for storytelling and a deep understanding of the digital landscape.
Why Join Us?
At Amazon, we value diversity and are dedicated to fostering an inclusive workplace. As a Digital Content Strategist, you will have the opportunity to innovate and influence our digital presence while working in a supportive and dynamic environment. Our Lawrence office is centrally located, providing a vibrant atmosphere with access to local amenities, cultural activities, and a thriving community.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) plan with company match to help secure your financial future.
- Generous paid time off, including vacation days, holidays, and sick leave.
- Professional development opportunities and career advancement pathways.
- Employee discounts on Amazon products and services.
Application Process
If you are ready to take the next step in your career and join a team that is shaping the future of digital marketing, we want to hear from you! Submit your resume and a cover letter highlighting your relevant experience and what makes you the ideal candidate for the Digital Content Strategist position at Amazon in Lawrence, Kansas.
Join us in creating exceptional customer experiences through innovative content strategy at Amazon. Your future begins here!
Equal Opportunity Employer
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.